Our Mission

Home is more than a place, it’s an expression of who we are. That’s why for more than 20 years, Wayfair has been on a mission to make home shopping a seamless experience.

In the early 2000s, home shopping was limited to store shelves. Niraj Shah and Steve Conine saw a different future—a world where online shopping would revolutionize home decor. They laid the foundation for CSN Stores, a collection of more than 200 specialty websites offering everything from bar stools to bedroom furniture.

In 2011, they joined forces to launch Wayfair—a single platform with millions of products for every corner of the home. Over the years, Wayfair has expanded across the globe, reaching homes in Canada, the UK, and Ireland. Our relentless focus on logistics and infrastructure has made it easy for customers around the world to get everything they need, whether they’re in rural Nebraska or downtown London. Even our name, a simple two-word phrase that resonated at the time, has evolved into a symbol of trust and community.

Today, Wayfair is a leader in innovation, driven by a team dedicated to shaping the future of home design. From humble beginnings to our global reach, we’ve made it our mission to empower everyone, everywhere, to own a home where they can express themselves.