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Privacy Policy
We use your data to provide and improve the Service. By using the Service, you consent to our collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, accessible at http://wayfair-salestore.com.
Definitions
Service
The Service is the http://wayfair-salestore.com website operated by UPPAbaby.
Personal Data
Personal Data means data about a living individual who can be identified from that data (or from other information in our possession or likely to come into our possession).
Usage Data
Usage Data is data generated automatically by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
Cookies
Cookies are small pieces of data stored on your device (computer or mobile device).
Data Controller
Data Controller means the natural or legal person who (either alone, jointly or in common with other persons) determines the purposes and means of the processing of any personal information. For the purposes of this Privacy Policy, we are the data controller of your personal data.
Data Processor (or Service Provider)
A data processor (or service provider) is any natural or legal person who processes data on behalf of the data controller. In order to process your data more effectively, we may use the services of various service providers.
Data Subject (or User)
A data subject is any living individual who uses our Services and is the subject of personal data.
Information Collection and Use
Selling Data to Third Parties:
We do not sell your information to any third party.
We collect several different types of information for various purposes in order to provide and improve our Services to you.
Types of Data Collected
Personal Data
While using our Services, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you ("Personal Data"). Personally identifiable information may include, but is not limited to:
Email
First and Last Name
Phone Number
Address, State, Province, ZIP Code, City
Cookies and Usage Data
We may use your Personal Information to contact you with newsletters, marketing or promotional materials, and other information that may be of interest to you. You may opt out of receiving some or all of these communications from us by clicking on the unsubscribe link or instructions in any email we send, or by contacting us.
Usage Data
We may also collect information about how the Service is accessed and used ("Usage Data"). Such Usage Data may include your computer's Internet Protocol address (e.g., IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers, and other diagnostic data.
Location Data
With your permission, we may use and store information about your location ("Location Data"). We use this data to provide the features of our Service and to improve and customize our Service.
You can enable or disable location services while using our Service at any time through your device settings.
Tracking Cookie Data
We use cookies and similar tracking technologies to track activity on our Service and save certain information. For complete information about the cookies used on this website, please see our Cookie Policy.
How We Collect Your Information
We may collect information about you from a variety of sources in three main ways:
Information You Provide to Us: We collect information about you when you submit information to us through our website.
Information We Collect Automatically: We collect certain types of information automatically when you visit our website or purchase our products. For example, we automatically collect Internet or other electronic network activity information when you use our website as otherwise described in this Policy.
Information We Collect from Other Sources: We may obtain information about you from outside sources. For example, we may obtain commercially available information about you from third parties, such as third-party email lists for advertising and marketing purposes, or contact information and business information obtained when you purchase our products through our third-party retail partners. We may also obtain information from third parties that provide services to us through cookies and other technologies, as otherwise described in this Policy.
What We Collect
We have collected the following categories of consumer personal information in the past 12 months and may collect your personal information:
Personally identifiable information, including your name and contact information;
Categories of personal information related to the California customer records statute (Cal. Civ. Code § 1798.80);
Commercial information;
Internet or other electronic network activity information, including the following:
IP address;
Date and time;
Browser;
User agent;
Operating system of the device used;
Geolocation data; and
Inferences about your preferences and interests, used to create a consumer profile.
In addition to the above data, when you use our website, cookies and so-called HTML5 storage objects may be stored on your computer's hard drive to the extent that you have given your consent via the cookie banner displayed when you visit our website. Cookies and storage objects are small files that are used to provide certain information to us and certain third parties. Cookies are intended to make our website services more convenient, efficient and more tailored to your needs and to help us analyse website use, among other things.
For more information on the cookies used by our website, please see our Cookie Policy.
Use of Data
UPPAbaby uses the collected data for various purposes:
Provide and maintain our Services
Notify you of changes to our Services
Allow you to participate in interactive features of our Services when you choose to do so
Provide customer support
Collect analytics or valuable information so we can improve our Services
Monitor usage of our Services
Detect, prevent and resolve technical issues
Meet legal requirements
Provide you with news, special offers and general information about goods, services and events similar to those you have purchased or enquired about, unless you have opted out of receiving such information
Legal Basis for Processing Personal Data Under the General Data Protection Regulation (GDPR)
If you are from the European Economic Area (EEA), UPPAbaby’s legal basis for collecting and using the personal information described in this Privacy Policy depends on the Personal Data we collect and the specific context in which we collect it.
Under the GDPR, UPPAbaby may process your personal data with your consent because:
We need to perform a contract with you
You have given us permission to do so
Ensure the security of our website and services
The processing is in our legitimate interests and is not overridden by your rights
For payment processing purposes
Comply with the law
For more information, please see the section below entitled “Your Data Protection Rights Under the GDPR”.
Data Retention
UPPAbaby will retain your Personal Data only for as long as necessary for the purposes described in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.
UPPAbaby will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time unless the data is used to enhance the security or improve the functionality of our Services, or we are legally obligated to retain the data for longer periods of time.
Transfer of Data
Your information, including Personal Data, may be transferred to and maintained on computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ than those of your jurisdiction.
If you are located outside of the United States and choose to provide information to us, please note that we transfer the data, including Personal Data, to the United States and process it there.
Your consent to this Privacy Policy and subsequent submission of such information constitutes your agreement to that transfer.
UPPAbaby will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.
Disclosure of Data
Disclosure for Law Enforcement
In certain circumstances, UPPAbaby may be required to disclose your Personal Data if required to do so by law or in response to a valid request from public authorities (e.g. a court or government agency).
Legal Requirement
UPPAbaby may disclose your Personal Information in the good faith belief that such action is necessary to:
Comply with a legal obligation
Protect and defend the rights or property of UPPAbaby
Prevent or investigate possible wrongdoing in connection with the Service
To protect the personal safety of users of the Service or the public
To avoid legal liability
Data Security
The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.
“Do Not Track” Signals
We do not support “Do Not Track” (“DNT”). Do Not Track is a preference you set in your web browser that tells websites that you do not want to be tracked.
You can enable or disable Do Not Track by visiting your web browser’s “Preferences” or “Settings” page.
Data Protection Rights Under the General Data Protection Regulation (GDPR)
If you are a resident of the European Economic Area (EEA), you have certain data protection rights. UPPAbaby is committed to taking reasonable steps to allow you to correct, amend, delete or limit the use of your personal data.
If you wish to be informed of what personal data we hold about you and if you would like it to be removed from our systems, please contact us here - Opens Contact Us.
You have the following data protection rights:
Right to access, update or delete the information we hold about you. Where available, you can access, update or request deletion of your personal data directly in your account settings. If you are unable to do this yourself, please contact us for assistance.
Right to rectification. If your information is inaccurate or incomplete, you have the right to request rectification.
Right to object. You have the right to object to our processing of your personal data.
Right to restriction. You have the right to request that we restrict the processing of your personal information.
Right to data portability. You have the right to receive a copy of the information we hold about you in a structured, machine-readable, and commonly used format.
Right to withdraw consent. You also have the right to withdraw your consent at any time where UPPAbaby is relying on your consent to process your personal information.
Please note that we may ask you to verify your identity before responding to such requests.
You have the right to complain to a data protection authority about our collection and use of your personal data. For more information, please contact your local data protection authority in the European Economic Area (EEA).
California Consumer Privacy Act
The California Consumer Privacy Act (CCPA) is a new data privacy law that establishes a number of rights for California residents. The law applies to companies that do business in California and meet one of the criteria related to revenue, data processing, and other factors. The CCPA requires that residents be given the right to opt-out of the “sale” of their “personal information” (as those terms are defined in the law) through a prominent “Do Not Sell My Personal Information” link on the homepage of the “selling” party. The CCPA recognizes that there are certain exceptions to the definition of “sale,” such as not all transfers of personal information are “sales.” For example, under the law, transferring personal information to a "Service Provider" does not constitute a sale. UPPAbaby will never sell any personal information or data and will only transfer data in accordance with this Policy.
Service Providers
We may employ third-party companies and individuals to facilitate our Service ("Service Providers"), to provide the Service on our behalf, to perform Service-related services or to assist us in analyzing how our Service is used.
These third parties have access to your personal data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
Analytics
We may use third-party Service Providers to monitor and analyze the use of our Service.
GOOGLE ANALYTICS — Google Analytics is a web analytics service provided by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data will be shared with other Google services. Google may use the data collected to contextualize and personalize the ads of its own advertising network. You can opt-out of providing Google Analytics with information about your activity on the Service by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visit activity. For more information on the privacy practices of Google, please visit the Google Privacy Terms webpage: http://www.google.com/intl/en/policies/privacy/
Behavioral Remarketing
UPPAbaby uses remarketing services to serve ads to you on third-party websites after you visited our Services. We and our third-party vendors use cookies to inform, optimize, and serve ads based on your past visits to our Services.
META — Advertising and remarketing services for Facebook, Messenger, and Instagram are provided by Meta. You can learn more about Meta’s interest-based advertising and opt-out of interest-based advertising on their platforms by visiting Meta and following the instructions below: https://www.facebook.com/help/164968693837950. To opt-out of Facebook’s interest-based advertising, follow the instructions below: https://www.facebook.com/help/568137493302217. Facebook adheres to the Self-Regulatory Principles for Online Behavioral Advertising developed by the Digital Advertising Alliance. You can also contact the Digital Advertising Alliance at http://www.aboutads.info/choices/, the Digital Advertising Alliance of Canada http://youradchoices.ca/ or the European Interactive Digital Advertising Alliance http://www.youronlinechoices.eu/ to opt out of Facebook and other participating companies, or use your mobile device settings to opt out. For more information on Facebook’s privacy practices, please visit Facebook’s Data Policy: https://www.facebook.com/privacy/explanation
PINTEREST — Pinterest remarketing service provided by Pinterest Inc. You can opt out of Pinterest’s interest-based advertising by enabling the “Do Not Track” feature in your web browser or by following Pinterest’s instructions: http://help.pinterest.com/en/articles/personalization-and-data. You can learn more about Pinterest’s privacy practices and policies by visiting its privacy policy page: https://about.pinterest.com/en/privacy-policy
SALESFORCE — Salesforce remarketing service provided by Salesforce to help us personalize your experience on our websites and other digital tools. You can opt out of Salesforce’s interest-based content by enabling the “Do Not Track” feature in your web browser.